Vinicius Brasil is one of the most well-respected Realtors in Silicon Valley, known for his professional demeanor and quality home marketing.
Consistently ranked amongst the top producing agents in our market and has been published in numerous local news articles for his extensive knowledge of Santa Clara.
Given his background and education, Vinicius prides himself on giving clients the most precise and up-to-date assessment of recent sales, housing trends and property values. In turn, clients benefit from a realistic outlook on how to best navigate today’s market.
Becoming a Realtor
Real Estate was something I was always interested in. I had seen members of my family do well investing in real estate and I decided that if I was going to make the change now would be the time.
At the time I didn’t know anything about real estate, I was just 27 years old and didn’t even own a home. To me, the industry was dominated by individual agents and it seemed like anyone could get a license to sell.
I quickly noticed there were two classes of real estate agents. Agents who were professionals, they really knew the areas they worked, understood the process, and the legalities. They provided value and had their client’s best interest at heart. And a second class that seemed to be running around with one focus, selling the most homes possible.
I didn’t want to fall into that second category of agents. To me, the industry already had a used car salesman type stigma, and if I was going to set myself apart from most agents I had to provide value beyond just being a good salesman.
Since I didn’t know much about real estate, I really had to think about what it was that I was selling, what is a home? I started to realize how important the home I grew up in was in shaping who I was.
Understanding Homes and Neighborhoods
My parents and my sister and I immigrated to Santa Clara in 1977 from Brazil. We had family here and they helped us get started. After a few years, my parents were able to buy a home on a janitor’s salary and the money my mom made from cleaning homes.
It was a small home in the Bowers Park tract, but the greatest thing about that home at least to me was it was just 3 doors down from my best friends. They were a family with 3 boys and they took me under their wing. I was this little Portuguese boy who could barely speak English and they were all older than me.
They taught me how to ride a bike, play football, baseball, go fishing, how to fix things, they took me camping, mountain biking, to the beach. We went on so many adventures, and those experiences gave me the confidence I have today to do anything. That’s how important a home and a neighborhood can be, it can change your life.
Learning what a Real Estate Professional Does
To stand out, I felt that I needed to learn as much as I could about homes, areas, and neighborhoods. If I was going to represent a client on a home purchase or sale, I wanted to make sure they were going to get value from that experience and help them as much as I could to make the best decision possible.
So it began. I door knocked neighborhoods, toured as many homes as I could in every area, I would host open houses throughout the valley from Palo Alto to Morgan Hill and even Fremont.
Meeting with property inspectors, I would follow them around the home and ask every question imaginable. There were a few times when I put on coveralls and crawled under the house with the inspectors to see what they were looking for. Having in-depth conversations about the difference between subterranean and dry wood termites.
When I would meet with contractors or foundation experts, I would grill them on their processes and ask questions to understand why a home was experiencing certain issues.
Whether it was meeting with the city planning department to ask questions about permits, or standing on top of a roof with the roofer, I soaked it all in and learned as much as I could.
A Real Estate Career Based on Experience & Compassion
I was learning everything I could about real estate and business was growing. More and more referrals from satisfied clients were coming in and all of a sudden everything stopped.
When the housing market crashed in 2008 it was an uncertain time for everyone, and for a young agent, I didn’t know what to do.
Several months went by without a paycheck. Trying to make sense of what was happening, I started to read about economics and follow certain economists to understand how our financial system worked.
Although the times were tough for everyone, I stayed busy. Working with homeowners at the time that were interested in selling, I urged them to get their homes updated to set them apart from all the distressed homes on the market.
That’s were I developed my service of helping home owners update their homes and sell for more money. In many cases the owners just didn’t have the cash to front the repairs. Knowing that just $10-$20K in updates would help their home sell for much more I started a system where the home owners could pay out of escrow.
At the time staging was relatively a new concept, and many sellers didn’t want to bother mainly because of the cost. Understanding how a nicely staged home helped homes sell I added it free to sellers as part of my service. It wasn’t long before people started to notice.
Standing Out and Being the Best Realtor
As people started to notice my results, my business would grow. As I sold more and more homes people would visit my open houses and comment on how nice the home was presented. Eventually they would start to see how the home’s I was selling were fetching higher prices than other realtors in the area.
The home repairs and updates, the staging, and quality marketing were really making a difference and the calls from home sellers and buyers were becoming more frequent.
When the market started to turn around in 2012, that is when business really started to pick up. I went from an average agent to the top agent in Santa Clara, and eventually one of the top agents in the valley.
A New Way of Thinking About Real Estate
With all those experiences I gained a better understanding of the economy and our local market. Rather than just being an expert on the process of selling a home, I see the role of a real estate agent as an advisor to my clients. Understanding their goals and objective and how best to position them to be successful in buying or selling a home in the area.
Building a Real Estate Legacy
It’s been a long journey of learning and experiences. I am no longer the young new agent in the office who worked 15 hours a day. I turned 43 last year, I’m married, and have 3 kids. I now operate a team of agents and staff that allow me to continue to help and service my clients and still maintain a healthy life balance.
What excites me now is taking my business to the next level, our team is doing such great quality work, and providing a level of service that I am proud to put my name on.
We are continuing to learn and better ourselves, continuing to help clients in hopes that we are enhancing their lives and providing them with information and a service that will better their lives.
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